Product and Service Design Research Paper Example | Topics and Well Written Essays - 3750 words

Product and Service Design - Research Paper Example Limitations of the review can be summarized in the following manner; The researcher is reviewing only chapter 4 but through reading of all the chapters is needed in order to provide comprehensive review of the book. Lack of knowledge about all the aspects covered by William J Stevenson might encourage the researcher to take subjective view while reviewing the book. The researcher is reviewing the 11 Edition (Global Edition) of â€Å"Operations Management† written by William J Stevenson while Chapter number 4 named as â€Å"Product and Service Design† is the topic of discussion in the review. In this chapter, Stevenson (2011) has penned down topics like definition of product design, why companies go for product design, human aspects, cultural aspects, environment sustainability factors, design considerations, different phases of design and production and service design. Before going to the main discussion, let us try to understand credential William J Stevenson who is th e author of the book. Name of the Author and Publisher Dr. Stevenson or William J Stevenson wrote the book â€Å"Operations Management† which was published by McGraw-Hill Education. McGraw-Hill Education is not only the publisher of the book but also they hold distribution right of the book. Dr. Stevenson is an associate professor of Decision Sciences in the College of Business at Rochester Institute of Technology (Stevenson, 2011). The author has years of teaching experience in the field of production/operations management, quality concepts, management science and quality applications and Dr. Stevenson wrote many articles in the field of Management Science and Decision Sciences (Stevenson, 2011). Dr. Stevenson earned M.B.A and PhD in the field of production/operations management from University of Syracuse. It is evident from such descriptions that there might be argument regarding the content of the book written by Dr. Stevenson but there should not be any argument exists r egarding academic qualification of Dr. Stevenson. Objectives and Targeted Audience Every book is written taking into consideration of the requirements of target audience. Simple fact is that every book has its own target audience and success of the book is being considered whether the book meets the expectation of its target reader or not? Now, the question is that what is the objective of the book â€Å"Operations Management† written by William J Stevenson? Another important thing is that who are the target audience for the book? Well, to be honest, the book has been primarily written for college students and university students who want to know about product and service design process. In the first place, the book can be considered as the rudiments of product & service designing process but cannot be considered as scholarly source that can be reviewed and criticized by other academic scholars and industry experts (Stevenson, 2011). According to writer of this review, the bo ok has been written for teaching purpose and focus of the book is not to develop a